This plan is best suited for startups or businesses looking to completely revamp their existing lead generation activities. It includes the creation of your marketing strategy and set up all of its elements, including a new conversion-optimized website, Google Adwords, SEO, social marketing, newsletters, and even your first blog posts. Yes, all of it! You can expect a mix of the following elements in your Get Started Marketing Plan:
An action plan to achieve all of your marketing goals. We define your ideal client and where to reach them, which online channels to use, and and how to position your brand in each of them. Our approach is realistic, easy to understand and practical to implement.
We create beautiful and user-friendly websites that are compatible across devices. Our websites will exhibit you in your best light, and the way you want. We take care of all the behind the scenes technology, security, and logistics.
We setup a budget-conscious ad campaign, correctly targeted, tested, and optimized. We prepare keyword research, setup in-ad click to call phone numbers and ad extensions, display to your ideal customer by area, and identify gaps and opportunities to show ads for less.
New logos, business card designs, brand colors, and design guidelines - we uncover what makes you unique, what drives you, and turn this into a marketable identity that appeals to your target audience.
Our content writers produce material that fits with your brand, is informative and compelling, and optimized for the right keywords. The Get Started Plan typically includes the creation of your first 3 blog post articles.
We provide email marketing vendor recommendations, set up your vendor platform, design your first newsletter template, import or set up your mailing list, and add opt-in integration on your website.
We claim, set up, or refresh your social media properties, add banners with your branding, and prepare a strategy outlining the marketing activities needed to suceed in these platforms. Your first month of social media posts is on us!
Our sites are launched with proper tagging, optimization, and security certificates. We research and integrate the keywords that are most likely to increase your search engine ranking, and don't use tricks that may get you in trouble with Google.
We setup your Google Analytics account, tag your site with its code, integrate tracking with Google Adwords, and create a custom client analytics dashboard that you can access at any time.
Get access to a dedicated marketing team for a fraction of the cost of an employee. See our Ongoing Marketing Support Plan and take advantage of additional services like Reputation Management.